Gaining her Master’s degree in the major of Marketing (University Maastricht, Holland), Ms. Chi possesses a diversified expertise that covers many facets of marketing including social and market research, analytical business modeling, statistics, strategy development, customer behavior research, etc. She has extensively worked on projects related with business strategy and planning, market research, customer segmentation, sponsorship marketing, sports marketing, media relations and public affairs.

Chi also was engaged in various hands-on marketing projects for large companies in Holland, such as WEMO BV, Sligro (the largest wholesaler in Holland), and Samsung Corporation in Vietnam.

Prior to working at Brandcare/TBWA, Chi was in charge of the HCMC rep office of T&A Communications. She also had hands-on working experience with some of the company‘s key accounts including Giant Asia, Singapore Tourism Board, Petronas, Abbott, Carlsberg, California WOW, etc.

For questions, please contact Ms. Chi at chilai@chicom.vn.